// Essex Labs //
I was approached for a freelance mission to revamp the copy for the entire Essex Labs website, in collaboration with Bigger Band Agency. I worked alongside design on the wireframes to create impactful copy that speaks to the target audience. This was achieved by reading through and summarising the source material provided by the client, extracting the relevant information and crafting copy that highlights the expertise and skillset of the brand and matches their standards.
//CAPTAG//
I was hired by Bigger Band Agency to create landing page copy for CapTag to present their new feature called Badgee. I used the existing CapTag website as a basis for the tone of voice to create copy that feels like an extension of the same brand, and gathered information about the product from the source material that was provided by the client.